Market Entry Australia


Australia wide

Project Scale

Utility scale wind and solar PV


Market research; Market entry; Customer mapping; Business development; Technical sales.

The Client

Drawing on decades of experience gained in the design, construction and operation of more than 100,000 megawatts (MW) of power plant capacity worldwide and the operation and maintenance of complex energy facilities, Iqony provides all the services along the energy industry value chain. Its digital solutions for monitoring, analyzing and optimizing generation plants provide special added value for increased efficiency.

The Project

Iqony was looking for a partner with an in-depth understanding and strong network in the Australian energy market. Bruce Energy being already a distributor of one of Iqony’s software solutions, the next step was to explore opportunities for other products especially in the renewable energy sector.


Bruce Energy was initially engaged on conducting market research for Iqony’s product lines in the Australian market. Initially promising results than lead to a broader and more long-term engagement on business development activities.


Bruce Energy is representing Iqony Solutions as an agent in the Australian market. The focus is on “Sensaia” – a performance monitoring solution for wind and solar PV projects, as well as future opportunities in the BESS and hydrogen segments.


“Bruce Energy has been an invaluable supporter for the foundation for future success. Their contribution is a key driver in our representation of IQONY in the Australian market. We value their expertise and look forward to achieving more together.”

Tobias Rüschhoff, Head of Sales & Business Development at Iqony Solutions


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